Category
Observations
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04.11.08Are You Sure Aldi??
Have you seen the new (or what I assume are new) Aldi commercials? The ad starts with a jingle that exclaims something like, “Rent a shopping cart for a quarter and shop Aldi!!” Wait, what? You have to pay 25¢ get a shopping cart out of a locked cage area? And that’s what they choose to sing about in the commercial?! That’s pretty embarrassing. If you are trying to sell yourself as a great place to shop, the ads aren’t working. And don’t tell me that making people pay a quarter helps them keep prices down. Charge a bit more for the Tostidos and give the people a friggin’ cart. It doesn’t matter that you get the quarter back at the end of the trip if you have to enter the store, wait in line and by some Tic Tacs in order to break a one dollar bill.
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04.02.08Now THAT is some viral marketing
Check this out. This has been going on for months, I kept meaning to post about the other viral challenges created by the fine folks at Batman: The Dark Knight, but this April Fools challenge was way cool. They set up a fake travel agency website and had an envelope that said April 1st, on April 1st it opened and have the listings of thirty different places around the world. In each one of those place a bag was left in a locker, in the bag was a bowling ball and a cell phone, you call the number etched in the bowling ball and it leads you to this site and gives you clues for the sign on code. You sign on, enter your phone number, they call you, you say the code word and get a message from Jim Gordon, which at the end of the message turns out to be the Joker. That’s a lot of work, but they’re turning everyone into Batman detectives. How cool! Currently they’re having people take pictures of themselves campaigning for Harvey Dent, the District Attorney in the movie, essentially turning the world into Gotham City. Top notch.
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03.20.085 Years?
History says that’s a long time. The Revolutionary war? 7 years (remember, I’m a C+ student). Civil War? What, another 7? Vietnam? 7 years? Those are some serious wars. Wars that are a part of our history lessons. Wars that 8th grade high school teachers spend weeks on. Wars that have super mini-series dedicated to them starring Barry Bostwick. So really, are we ready to let the War in Iraq join those ranks? 5 years.
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03.18.08Don’t Ask Questions You Don’t Want Answers To.
I COULD tell you what it would be like… but it’s probably not the answer you are looking for.
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02.26.08The Debate Rages On
And not the Hillary/Obama debate. I’m talking about Mac vs. PC. I love it how everyone boils everything down to this diametrically opposed personification of who you are. Someone went so far as to break down Obama=Mac and Hillary=PC. I think McCain was a Commodre64 - but that’s beside the point. Adam, who uses Macs, recently came out and called Apple the Douche of the Day. I’ve personally been using Macs since college (Drake University provided every student with a Mac in the room, a printer, and an ancient IM/Email client. I don’t even remember what it was called, but it was the very early stages of IM Porn). I’ll continue to use Macs - I like them. Most people - driven by price. Sure, they’re more expensive. But you get what you pay for - Sandy’s returned three Dell laptops, and has yet to complain about his Macbook. Justin - well, Justin will use whatever you put in front of him. We had him think he could type up notes on a screenplay we were writing using a Leapfrog JR. - joke was on us when we wanted those notes. And Kate? Kate looks cute with a laptop at Starbucks. Any laptop. So what are you? Does it make a difference at all? Is it based on what you do? Are “creatives” more inclined to use Apple and “developers” PCs? What about writers? The apps everyone uses are for both - so which do you prefer? Are you just a bargain-hunting demon, looking for the cheapest laptop with the most features? And, if price weren’t a factor - what is your IDEAL dream computer (c’mon, everyone has one - that’s not just nerdspeak). Speak up!
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02.25.08
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02.20.08
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02.20.08
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02.10.08Kanye West Makes All Men (and Women) Cry.So the Grammys gave Chicago Own’s Kanye West a chance to pay tribute to his mother who died earlier this year. This came right after him playing “Stronger” - and although the Interwebs were running amok with the rumors of him playing it - it still didn’t prepare the audience (at Staples and at home) for the emotion behind it.
Ok - I admit it, I’ve always like this song. So to see it now - yeah, in my opinion, has more feeling than Elton John singing the Princess Diana died song….
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02.10.08Kanye West Kicks Ass (with Video!).Still working on the “Hey Mama” video - which brought the house DOWN at the Grammy’s - but until we get that chopped up - check out this clip of “Stronger” performed with Daft Punk.
Hey, it’s no secret we all love Kanye here at schad.net - so shut up - and watch the best performance of the evening so far (besides Kid Rock forgetting lyrics and Tina Turner coming close to breaking a hip..)
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02.05.08Name This Girl.Cmon. If you need help - hit play, hearing her talk may help. But you should know who she is….
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02.04.08Gee, I Wonder Why Others Hate Americans
I turned on the Super Bowl early yesterday hoping that the game started already. It didn’t. Instead, I caught a weird Fox ritual in which they have a bunch of NFL stars recite the Declaration of Independence. Yeah, that makes sense. What the fuck? Everyone knows that a gazillion countries watch the Super Bowl so was this some sort of nationalistic rah-rah so our enemies know that we won’t give up? Or was it to remember that we hate the British? Or that we can read? God, it’s bad enough that they recruit kids for the armed forces in the parking lot of sports games, now we are letting FOX speak for us as a country to other countries? Tom Petty starts with “American Girl”. God, this is a sporting event. It’s not a pep assembly. So manipulative.
