Category
Advertising
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05.01.08Hey Gaper’s Block - Try to be More Insensitive, Will ya’?
I know it’s random when ads come up - but c’mon. Just because an article mentions the word “car” doesn’t mean you should immediately put up an ad for “Zipcars”. Also - Lindsay, try writing a little bit more. What are you, the Schad site?
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04.29.08
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04.11.08Are You Sure Aldi??
Have you seen the new (or what I assume are new) Aldi commercials? The ad starts with a jingle that exclaims something like, “Rent a shopping cart for a quarter and shop Aldi!!” Wait, what? You have to pay 25¢ get a shopping cart out of a locked cage area? And that’s what they choose to sing about in the commercial?! That’s pretty embarrassing. If you are trying to sell yourself as a great place to shop, the ads aren’t working. And don’t tell me that making people pay a quarter helps them keep prices down. Charge a bit more for the Tostidos and give the people a friggin’ cart. It doesn’t matter that you get the quarter back at the end of the trip if you have to enter the store, wait in line and by some Tic Tacs in order to break a one dollar bill.
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02.20.08
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02.20.08I dedicate that Nivea Lotion song to you…
Since when do we need to know what song is playing on our lotion commercials?! Have you seen the Nivea commercial that displays the song title and artist? Calm down Nivea - nobody cares. Do you think it was part of the negotiation with the recording artist? They offered her 24 crates of Nivea firming lotion every 24 months and she countered with an MTV style song credit at the beginning of the spot? I can just hear her agent calling her back, “OK, just got off the phone with the Nivea people and they’ve offered 36 crates of firming lotion, some self-tanner and some CVS coupons for their products.” I’m going to stop now because I just realized I’ve written a half page web ad for Nivea. Damn you Nivea Lotion — you’ve tricked me into advertising for you once again!!!!!!!!!!!!!!!
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02.02.08Superbowl Eve
Twas the day before the Superbowl
And all through the house
Not one single person gave a crap
Not even a mouse.
*Yawn* Superbowl. Last year, I was SUPER excited. Of course I was, the Bears had made it! This year, I don’t know who to root for. Sure, Brady has been playing amazing all season, but I hate New Englanders right now. Especially anyone from Boston. Such a freakin’ attitude. Plus, they got the Celtics. Do they need a Superbowl title? Not really. On the other hand - the Giants? I mean, c’mon. Better the Giants than the Packers - however… the Giants?
Honestly, as always, the only reason to watch the game is because:$170.1 million worth of commercials sold by Fox: There will be 63 ads interrupting the game (or you might say the game will interrupt the 63 commercials), and for each 30-second spot, Fox will collect $2.7 million. Yikes, that’s $90,000 per second.
And you know how I love me some advertising!
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01.31.08Now this… This is advertising.
I love advertising with balls. Big balls. The kind of balls that say, “You’re used to seeing blue and pink bears run through the forest to use some toilet paper. You’re used to seeing happy safe families play in their new car. You’re used to seeing things that make you feel all warm and fuzzy. Well, fuck you.”
That’s what these ads do. Here is just one from Jawbone. This is for a damned Bluetooth headset. Who does this? Who goes into this much effort for a Bluetooth headset?
Jawbone does. If I had $100 to blow, I’d be placing my order right now. In the meantime, I’m just gonna go watch the rest of these.
