Why does the Gap keep telling me to buy jeans that my boyfriend, apparently, already owns?

I don’t know about you, but I’m getting a little tired of the Gap, Sears, H&M, and every other store in the world telling me to buy my boyfriend’s jeans.  Boyfriend jeans!  Boyfriend jeans for girls!  What are they?  They’re jeans for boys, for girls!  They’re jeans for girls that aren’t explicitly designed to showcase your ass!  What a novelty!

The thing is, I do have a boyfriend, and I do wear his jeans.  In fact, believe it or not, there has been the physical capacity for girls to wear boy jeans ever since jeans have existed.  I’ve been doing it since I was a kid and wearing hand-me-downs!  I love baggy jeans, I’ve been wearing them for years, and to be honest, it’s kind of nice that now it’s socially acceptable for a girl to wear looser pants.

However, something about this marketing campaign makes me suspect that these adds may… just may… be targeting girls who… GASP!  Don’t have boyfriends! “Hey girl!  Want to wear comfortable jeans, but afraid that it’s only okay if you’re doing it in a cute, girlfriendy way? We’ve got the jeans for you!”  “Hey girl!  Want to wear your boyfriend’s jeans?  Oh yeah, your last boyfriend told you you were too needy… Well biatch, here’s the jeans for you!”

Let’s call these jeans what they are: Comfy jeans… Sunday jeans… Normal jeans… Non-ass pants… Pants to Let your Ass have some Space… They don’t necessarily need to be defined by a relationship, or lack thereof, with a man.

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