Comments on: Does Anyone Listen to Advertising?

By: Stephen Schmidt

Stephen Schmidt — Tue, 14 Apr 2009 19:23:33 +0000

Ah! The Kars for Kids commercial. Trouble is, I stopped listening to radio for that commercial – and then they put up a billboard on my route to/from work.

By: blk

blk — Tue, 14 Apr 2009 19:15:59 +0000

I refuse to eat at Carl’s Jr. because they think I’m a moron. Their slogan used to be “Without us some guys would starve”. Yes, the same guys who have trouble tying their shoes.

I absolutely buy Dos XX beer because they think I just might be the world’s most interesting man in the world. And if I drink their beer and grow a beard I think I could be.

By: Lee Ann

Lee Ann — Tue, 14 Apr 2009 16:41:53 +0000

Not since I got a DVR and XM Radio…

Have a guy at work who is always asking me ‘did you see that such and such commercial for Brand X?’ Every time I tell him no. Then he explains what happened, ‘funniest thing ever’ – and I feel like I am missing out.

But Im really not. Anything I have to see can be seen on Schadenfreude.

By: Fred Mowery

Fred Mowery — Tue, 14 Apr 2009 16:19:30 +0000

I mute all commercials. Can’t stand them. I’ll ask Sarah to join me in flipping off the ones that are truly repulsive. Come to think of it, I don’t watch much tv.

By: Connor Kalista

Connor Kalista — Tue, 14 Apr 2009 16:10:26 +0000

Actually, it’s closer to 30%. 9 min of any half-hour program, 18-20 minutes of every one hour program. Dollhouse is the strange exception with only about 10 min of ads. And movies on basic cable tend to be 35% commercials. Hulu has about 2 min of ads for every 20 minutes of programming… so there’s THEIR free plug for the day.

But to answer your question, I try not to listen. I don’t have a DVR so I tend to flip around during commercials which means I often abandon the original program because TNT is showing The Firm and I happened to flip over during a Hackman scene and I just can’t NOT watch Hackman. This weekend, I only got to watch Three’s Company up to the first commercial break before being hijacked by the last third of Virtuosity. And a few weeks before that, I abandoned 24 for Freejack.

By: Khyle

Khyle — Tue, 14 Apr 2009 16:02:45 +0000

I don’t listen, but even if I’m only half paying attention to the radio, that 1 800 cars for kids ad that comes in around Chicagoland sends me into a fit of rage every time it comes on.