Does Anyone Listen to Advertising?

It comprises 20% of any 60 minutes. We are bombarded by it day in and day out – but does anyone listen to it?

The way I look at it, by this time in my life, I’ve pretty much decided that Head and Shoulders is my shampoo+conditioner. That my Tide is my detergent. That Cheerios is my cereal (Cocoa Krispies when I’m feeling randy). That I drink 2% milk, use Country Crock for that butter taste, and like Gap jeans because, for me, they last.

So… Does anyone listen to ads?