Schadenfreude. Schadenfreude.
Best Commercial of 2009?

quattro_trimSo last night, I’m watching LOST – and I DVR the show. I pretty much DVR everything, and skip through commercials. It had been roughly 2 1/2 weeks before I understood ANY Facebook message that included the McDonald’s “Gimme that filet-o-fish”. Just had no idea, and honestly, was OK with that.

I’m like that with most commercials. Except when Julie Coe mentions that a commercial is too much.

Again, like every other night – I had skipped through the commercials, and was checking in on FB on the iPhone when I saw Julie’s comment:

Julie Coe is: Really Schick Quattro for Women “Trim Style” commercial… REALLY?

Hmmm… I’m intrigued. So I start rewinding. I quick back through all the shitty commercials I hadn’t paid attention to when I catch a moment of the Schick logo. Stop. Play. Wow.

I heartily support this kind of advertising. Mainly because being in the ad biz, I want to have the confidence to walk into a client meeting, and PITCH this with a straight face. Well done.

arrow26 Responses

  1. johanna
    55 mos, 3 wks ago

    What I’m getting from it is that someone is spiking women’s crotches with Agent Orange. Is anyone else concerned about this disturbing effect on plantlife?

  2. 55 mos, 3 wks ago

    Wow. It’s a commercial full of bushes that become trimmed bushes. And the last one’s a big triangle. Wow. Does this mean the big triangular bush is making a comeback? Hope so.

    I like you can’t believe it took you two and a half weeks to get the “Gimme that filet-o-fish” joke and you’re so behind because of that… I have no idea what you’re talking about, so I can guarantee Sandy doesn’t.

  3. Don Hall
    55 mos, 3 wks ago

    Is it just me or does the Quattro look a little bit like a highly deadly, bladed dildo?

    (…i feel dirty, now…)

  4. 55 mos, 3 wks ago

    Yes, I too was called to the internet last night after reading Julie’s status update. And I’m pretty sure this is exactly what Shick would LOVE — blogging, facebooking, twittering about the new Quattro trimmer.

    And I think Julie asked it best when she said, “Who trims themselves into a perfect circle or square??” Half the country according the bush ratio seen in that ad.

    I think they should do another version of this ad with those bushes they do at Disney World. Goofy, Donald, Minnie…

  5. Tickle
    55 mos, 3 wks ago

    Thank you Stephe! Thank you sooo much for sharing this.

  6. 55 mos, 3 wks ago

    2 things –

    1. Dave had the best comment “Why don’t we see one woman walk by, and the shrub just dwindle down to a twig?”
    2. This commercial SHOULD have debuted at the SuperBowl. If I had seen this on the SuperBowl, I would have crowned it the best commercial of all time of any SuperBowl. Period.

  7. Lee Ann
    55 mos, 3 wks ago

    Love it.

    I get the triangle, I get the landing strip, but I have never once seen anyone attempt a prefect square or circle.

    Makes me wonder how many different shapes have we have all seen shaved ? Porn counts.

    Here’s a start:

    letters of the alphabet – W to be specific, for my college room mates obsessive boyfriend

  8. Elisa
    55 mos, 3 wks ago

    What I’m most interested in is what is the song playing in the commercial?

  9. sc
    55 mos, 3 wks ago

    Yes! I want to know the song, and have been trying to find out since I first saw the commercial about a week ago. No one seems to know, and that’s kind of hard to even swallow since youtube holds the strangest of findings.

    And I too was also confused by the “triangle” bush…I guess it was before my time lol

  10. 55 mos, 2 wks ago

    Kate James….. that was the funniest damn thing I’ve read all week.

  11. Lee Ann
    55 mos, 2 wks ago

    SC, have you tried looking it up in adtunes?

  12. 55 mos, 2 wks ago

    No one seems to know who does the song – however, through some Googling, there are references to “Feist”. Apparently this song appears on the Oxygen network in some of their ads…

    Lee Ann – no answers at adtunes – first place I looked as well…

    And I think, as a result of this post, Schick will include stencils with every purchase.

  13. 55 mos, 2 wks ago

    Just to keep the thread going – Other styles

  14. Mags
    55 mos, 2 wks ago

    Ah I have Shazam on my phone which has never failed to give me a name of a song. There’s plenty of times I don’t expect it now to know the name of the song, but it always does. I’ve held this up my speaker several times and let the song play, yet it has still not been able to identify it. Makes me wonder if Schick had someone create this song snippet specifically for this commercial. Which I really hope isn’t the case.

  15. Kristen
    55 mos, 2 wks ago

    I will join the quest in search of this song. Maybe they’re (they being those in the music industry) are just keeping us minions in suspense.

    ps. Im a healthy, young, outgoing and good looking college student that survives everyday life without ever using Facebook. I don’t even know what twitter is. The internet is just a fad.

  16. Quentin
    55 mos, 2 wks ago

    the song is definitely sung by angela mccluskey, the singer for telepopmusik… that voice is so distinct… i can’t seem to pin the song though.

  17. Quentin
    55 mos, 2 wks ago

    Mags, i myself have used “V Cast Song ID” (an alternate version of shazam for verizon) multiple times to try and identify the song and am coming up with the same results. no song found…. i also think that maybe the song was created specifically for the commercial. it doesn’t sound like any song by Telepopmusik or any song made by Angela McCluskey (who i’m positive is the singer of this song)… i’ll keep trying…

  18. Me
    55 mos, 2 wks ago

    The only thing missing is a Mexican Hairless Cat, or a bald beaver, the kind that builds dams.

  19. 55 mos, 1 wk ago

    Okay, has anyone managed to find the song yet?? I think I’ve listened to just about every single thing Angela McCluskey has ever recorded, in search of this damn song and I can’t find it!! I NEED it, it’s driving me crazy lol

  20. Nancy_Lopez
    55 mos, 1 wk ago

    this is driving me crazzyyyy too who knws that song;

    i dont even care if i just get that piece of the song lol
    whooo sings it?!?!

  21. System7
    55 mos, 1 wk ago

    according to another forum. It was custom produced for the commercial.. Someone actually contact the company and got that response. The did mention that they might release it on the site so we should all check back.

  22. TonyT
    55 mos ago

    wow, this song is awesome. need to find out what it is, and more like it!

  23. angela mccluskey
    54 mos, 4 wks ago

    oh my…everyone really is in a tizzy over this song…most of the time when i sing for a commercial…it has been written specifically…this was a cool piece of music from a writer a music house called amber in nyc…i just made noises over seems there may be a chance schick will ask us to to record a longer version..which i would love to do…i think the more everyone hassles schick people the more likely they are to do it…it is prety addictive I must admit…i find myself humming it a lot…so lets hope we get the chance to go finish it…

    angela x

  24. andrea
    51 mos, 2 wks ago

    Apparently on other blogs, people have commented saying that the song is called “my style” by Angela McCluskey. I looked on iTunes, and they dont have such thing, and same with Youtube.

  25. N.
    47 mos, 2 wks ago

    The song is “I’m not the girl” by Angela McCluskey

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