Movies and shows that advertise “A twist you won’t want to miss.” We all remember how The Crying Game created huge word of mouth. People saying You Gotta See It, But I Can’t Tell You Why. Cool. An early form of viral marketing. But is anything Douchier than knowing there’s a twist ending you won’t want to miss? If I know that there’s gonna be a twist, it no longer holds weight — and I’m now watching and am expecting the twist and am wondering when it’ll arrive. Case in point: ask yourself when you figured out the twist in The Village, and if you were honestly watching without any forethought regarding when the twist would arrive. Maybe the industry should start advertising “A surprise case of mistaken identity you won’t want to miss,” or “A sub-plot cliffhanger that will rock your world,” or “A split-screen telephone sequence that will make you wish there were more split-screen telephone sequences.” If you’re gonna call it out, at least be consistent.
Movies and shows that advertise “A twist you won’t want to miss.” We all remember how The Crying Game created huge word of mouth. People saying You Gotta See It, But I Can’t Tell You Why. Cool. An early form of viral marketing. But is anything Douchier than knowing there’s a twist ending you won’t want to miss? If I know that there’s gonna be a twist, it no longer holds weight — and I’m now watching and am expecting the twist and am wondering when it’ll arrive. Case in point: ask yourself when you figured out the twist in The Village, and if you were honestly watching without any forethought regarding when the twist would arrive. Maybe the industry should start advertising “A surprise case of mistaken identity you won’t want to miss,” or “A sub-plot cliffhanger that will rock your world,” or “A split-screen telephone sequence that will make you wish there were more split-screen telephone sequences.” If you’re gonna call it out, at least be consistent.
